Sending unique corporate Christmas cards to your clients and staff is a thoughtful and impactful gesture. Get it right, and they will remember you long after the Christmas lights have been packed away.

A card is a tangible symbol of your brand and has a human touch that is lacking in most digital communications. Here are some of the main reasons why your business should invest in branded, personalised Christmas cards.

To Say Thank You

Christmas is a time for looking back over the past year and acknowledging everyone that has contributed to the success of your business.

As well as extending festive good wishes, a corporate Christmas card can thank clients for their custom and colleagues for their hard work.

To Create a Personal Connection

The personal touch is a highly effective form of communication. This can be particularly useful for clients who are geographically distant from your business - perhaps in another country or continent.

Staff will always appreciate a card that is personally signed by the boss - it makes them feel that they are a valued member of the team and that their hard work has been noticed.

They Help Increase Brand Awareness

The style of your card can reflect your brand values. Some cards can be very ornate whereas others simply need a no-frills approach with just a logo and message. This often suits professional industries such as financial services.

Cards are a physical product which provides reassurance and tangibility in an increasingly digital marketplace.

All business promotion costs money, but some approaches are more cost-effective than others. Corporate cards offer great value in comparison with corporate hospitality.

They cost very little but deliver a lot in terms of individual messaging and connection with clients or staff.