Why smart companies order corporate Christmas cards in summer
Yes, it is June. No, this isn't a mistake.
The teams with the best corporate Christmas cards every year aren't lucky, and they aren't more festive than everyone else. They are earlier. While most companies are still pretending December is a long way off, the organised ones are quietly getting the decision made, and it shows in the result.
This isn't a call to order today. It is a nudge to put it on the radar now, while being early is still an advantage rather than a scramble.
What being early actually buys you
Time to get it right.
Order in summer and there is room to choose a design properly, get your branding onto it, proof it and adjust it, instead of approving the first thing that fits when the deadline is already on top of you.
A calmer list.
Pulling together and cleaning your recipient list is the fiddly part. Done in the quiet of summer it is a small job. Done in December, alongside everything else the year-end throws at you, it is the thing that gets rushed or skipped.
No deadline panic.
Royal Mail's posting dates don't move, and nor does the printing queue in peak season. Sorting it early means the last-posting-date stress simply never happens to you.
The good slots.
The most distinctive designs and the calmest production windows go to the teams who book them first. Leaving it late narrows your options at exactly the point you want them widest.
A card they keep, not one binned in early January
The reason to take Christmas cards seriously at all is simple. A good one earns its keep, sitting on a client's desk into the new year and carrying your brand with it, rather than being binned the moment the decorations come down.
Getting that card right takes a little thought, and thought takes time. That is the whole argument for starting in summer.
For now, just put it on the list
You don't need to commit in June. The smart move this month is simply to know it is coming, and to bookmark where you will start, so that when you are ready to order it is a five-minute job rather than a panic.
When that time comes, Send Direct will handle the whole thing. We design, print, pack and post, direct to your clients or your team, on 100% recyclable, sustainably sourced paper with a Woodland Trust donation on every card.
And while Christmas is still months off, summer is the perfect moment for a mid-year thank you. It is the unexpected card that lands all the harder for arriving when no one is expecting one.
Start a Christmas wish list. Browse the Christmas collection for ideas, or request a free sample pack now, so the quality is a known quantity well before you order.