Send Direct vs bulk-to-office: which delivery model fits your team

Once you have decided to send corporate cards, and to stop doing the admin in-house, there is one more choice to make. Where do the cards actually go?

There are two models. Send Direct posts each card straight to its recipient for you. Bulk-to-office prints everything and sends the whole lot to you, to post yourself. Both are fine. The right one depends on how your team works and how much of the job you want to keep your hands on.

The two models, plainly

Send Direct (we handle it) Greetd designs, prints, packs and posts each card straight to the recipient by Royal Mail. You give us a list and nothing else lands on your desk. It works for one big run or for individual cards scheduled through the year.

Bulk-to-office (you do the posting) Greetd designs and prints, and the finished cards arrive with you in bulk. Your team then handles the signing, addressing, stuffing and posting.

The difference is simple. Send Direct hands the posting to us. Bulk keeps it with you.

When Send Direct is the right call

Send Direct is usually the right call in cases like these.

• The list is large, and addressing, stuffing and posting it yourself would eat real hours.
• Recipients are spread out, across different clients or sites, so there is no single office to send to anyway.
• You are sending on a schedule, like birthdays, anniversaries or onboarding milestones, and you want each one to go out on the day without anyone having to remember.
• You don't have the people to run a signing and stuffing operation, or you would rather they got on with their actual jobs.

This is the model most EAs and office managers settle on, because the whole point is to make the work disappear.

When bulk-to-office makes sense

Bulk-to-office is the better choice when one of the following is true.

• A handwritten note or a personal signature matters on every card, and you want to do that yourself. For top clients or VIPs, the personal touch can be worth the effort.
• You are handing cards over in person, at an event, a meeting or reception, rather than posting them.
• You want to add something yourself, like a small gift or a personal compliment slip.
• The volume is small enough that doing the posting yourself is genuinely no hassle.

Bulk trades convenience for control. If control is the point, that is the right trade.

You don't have to pick just one

Plenty of teams run both. Send Direct handles the bulk of the list, the hundreds who simply need a well-made card on time, while a smaller batch comes to the office for the handful of relationships that deserve a personal signature or a face-to-face hand-over.

That mix is often the smartest setup. The admin disappears for the 90% where it is just a chore, and you keep your hands on the 10% where the personal touch earns its keep.

How to decide

Three questions usually settle it.

1. How many, and how spread out? If they are large in number and scattered, go with Send Direct. If the run is small and local, bulk works fine.
2. Does each card need something only you can add, like a signature, a gift or a hand-over? If yes, use bulk for those. If no, Send Direct.
3. Who has the time? If the honest answer is no one, that decides it.

Whichever way you go, the design and print are the same Greetd quality, on 100% recyclable, sustainably sourced paper with a Woodland Trust donation on every card. The only thing that changes is who handles the posting.

Not sure which works out better for your run? Compare both in the ROI calculator, or request a free sample pack and see the cards before you decide. When you are ready, start with Send Direct.